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Viken Mikaelian CEO

Viken Mikaelian CEO

Majorgifts.com LLC

Never Miss a Chance to Acknowledge

We once heard of a nonprofit mailing out its annual report with a notice inside that read,

In an effort to keep our costs low and use our resources to provide more food, we have reduced the size of our Annual Report. Please go to our website for a list of donors, volunteers and community partners.

How could they make this mistake?

Nonprofits need to shake off their scarcity mentality when it comes to acknowledging donors.

The last thing you want to do is downplay recognition.

In fact, you should expand and enlarge it. If you want to cut printing costs, make readers go play fetch online to see the financial statements, pie charts, and other gobbledegook, but not their recognition.

Donors want to see their names and photos in print, and they want their friends and others to see their names in print. They want to be acknowledged and appreciated. They want to see who else gave (and who else didn’t).

Recognition is the cheapest currency, yet it often gets a better return on investment than any other. Do not cut this out of your budget!

By the Numbers

Consider the recruitment opportunities for your organization that these stats indicate:

  • About 63 million Americans (25% of the adult population) volunteer their time, talents, and energy to making a difference.
  • These people spend an average of 52 hours/year volunteering.
  • 72% of volunteers are involved with only one organization, while 18.3% are involved with two.

Random interesting stats presented monthly from various sources.