SARAH A. REED CHILDREN'S CENTER
Associate VP of Development
Recently I was reading the Annual Donor Report for a local NPO I once worked for and to which I had made plans to leave a gift in my will.
To my amazement, as I read the donor report, I no longer saw my or my spouse’s names listed. No one had even contacted us about dropping our names from the list, which would have at least been a courtesy.
My future gift was going to be about people, not the administration … but not anymore. This is a perfect example of how not to treat a donor — and it is a shame, not just because of the size of the legacy gift that will not be given now, but because of how it undermined our true wishes to do good!
Consider the recruitment opportunities for your organization that these stats indicate:
Random interesting stats presented monthly from various sources.
